dove campaign

The dove campaigns have been really popular for quiet sometime, although I really do wish that they have the original billboards in the UAE. Well the dove campaigns relate mostly to barons no-market issues.

Issues – the cosmetics industry focuses on selling its product through pretty models, however dove is selling its products using what they call reverse physcology. The ads are focusing on diversity in their ads to sell, so the issues here has became, body image and self esteem.

Interests- the interests in this case could be dove itself as a group that is raising awareness about negative body image.

Institutions – are two in this case, public sentiment and the media. Public sentiment has been positive towards the campaigns and the media has been promoting this campaign for real beauty even further.

Information- this campaign is partly promoting self esteem visually and partly promoting it through dialogue and information and direct participation, through the website that dove has constructed called campaignforrealbeauty.com
So the information is being laid up front for the people to take part in.

Finally, the campaign has taken up the cosmetics industry by storm. It has redefined the concept of beauty that we have become used to. Thumbs up for dove!