Elie Saab

Elie Saab was born in Beirut, Lebanon, on July 4th 1964. He was only six years old, when he first showed signs of his future flair, designing clothes while other children played. His parents thought he might become a tailor.
In 1981 he went to Paris, intending to study fashion, but was impatient to get started on making clothes. So he returned to Beirut and set up his own workshop in 1982.

His atelier started right from the beginning to make evening gowns and wedding dresses. His clothes were a mixture of Oriental and Western styles.
During the 1980's, his collections attracted many clients, including Princesses and his reputation built up. His signature style of making garments using rich fabrics, lace, detailed embroidery, pearls, crystals and silk threads, put Saab in a league of his own.

By 1986 orders were pouring in and jet setters and high rollers were after his creations. During the 1990's, he took a bigger atelier and started fulfilling orders from Paris and Switzerland.

In 1997 Saab was the first non-Italian designer to become a member of the Italian Camera Nazionale della Moda, and so in 1997, Elie showed his first collection outside Lebanon, which was in Rome.

In 1998, he started ready-to-wear in Milan. In the same year, he held his fashion show in Monaco, attended by Princess Stephanie. His evening gowns are very renowned for their elegance. He always shows at least ten wedding gowns with every collection. Nowadays, he dresses many Hollywood film stars and attractive American women.

He became particularly well-known in early 2002, when Halle Berry wore his red gown to receive her Oscar Award. She was the first black woman recipient of an Oscar, and Saab was the first Lebanese designer to dress an Oscar winner. Halle Berry is shown here wearing her Elie Saab dress.




Saab has his headquarters in Beirut, with offices in New York and Paris. His ready-to-wear line is made in Italy. He has 60 retail outlets all over the world, 18 of them in the United States. He is now preparing to move into his own new multi-story building in the Beirut Central District, which should be completed soon.

Website: www.eliesaab.com

Elie Saab has an innovator mind to mix the oriental and western styles together. According to Hamel, mixing the oriental and western fashions is a business concept innovation. So his successes based on satisfying the body of the lady to distinct herself from all people around her, as a queen everyone looking at her and envy her to have ES signature on her dress.

His market scope is all over the world because he believes that his designs can speak all languages and communicate intimacy with the body of the lady. His basis of differentiation was his creative ideas, techniques, colors, designs, and the ability to read the need of the lady.

All these aspects could be considered as strategic assets to ES. For any lady point of view, wearing something attractive and get people’s attentions is most benefit they are seeking for. So this is considered as a customer benefits which is to understand the need of the lady and satisfy it.

Therefore, for any lady who is seeking to be recognized, different, unique, sexy, and elite, you should try one of ES collection to impress all gentlemen and let all other ladies jealous of you.